The story behind WIN’s innovative TV service launch with ModernTV platform

Expanding services

In the fall of 2022, WIN, one of Peru’s leading ISPs, launched a new OTT service: WinTV. Consumer demand was changing and people wanted more entertainment options. Traditional cable TV was losing popularity while demand for on-demand content was growing. WIN saw the opportunity and decided to offer its subscribers an all-in-one digital streaming platform.

Selecting the right partner

WIN was looking for a partner with both technology know-how and industry experience. It chose ModernTV, an OTT platform provider from the Czech Republic. ModernTV started as a local ISP and runs its own TV service in the Czech Republic, so it knows the business from the operator’s side. Sharing a common vision, WIN and ModernTV built the foundation for a successful partnership.

Success across continents

Despite the distance between Peru and the Czech Republic, the cooperation brought remarkable results. With ModernTV’s technology, its technical team with 24/7 emergency support and WIN’s existing infrastructure, WinTV quickly gained traction among Peruvian internet subscribers. A proactive approach to customers and constant innovation helped the service grow by tens of thousands of subscribers in a remarkably short time.

Rebranding

For ModernTV, continuous support is at the center of every partnership. Throughout 2023, this support included WIN’s complete rebranding strategy, designed to match the company’s overall brand and appeal to Peruvian consumers. Together, WIN and ModernTV integrated the new branding elements and kept improving the WinTV platform.

“I want to express my sincere gratitude for the exceptional support and continuous advice we have received during the development and implementation of the WinTV product. ModernTV’s quick response to implement improvements has been critical to the success of our product in the OTT market. Collaboration with the ModernTV team has proven invaluable, giving us the confidence and security necessary to launch WinTV successfully. Their commitment to excellence and innovation has been evident at every stage of the process, and we look forward to continuing this fruitful partnership in the future.”

A story of collaboration and innovation

Looking back, the partnership between WIN and ModernTV shows the strength of collaboration and innovation. By combining technology expertise with a focus on customer needs, WinTV has become an example of what happens when two companies team up to push boundaries.