NetUno Go: Transforming Traditional TV Viewing in Venezuela
NetUno is one of the most important telecommunications companies in Venezuela. It provides internet, telephone and cable TV on its HFC and FTTH networks. With ModernTV and the integrator Obix, NetUno launched NetUno Go, a new online TV service, and grew its users by 160% in one year.
At a glance
- Customer
- NetUno
- Service
- NetUno Go
- Country
- Venezuela
- Operator type
- Internet, phone and cable TV
- Networks
- HFC and FTTH
- Partner
- Obix
- Results
- +160% users (May 2023 – May 2024), +20% market penetration
- Website
- netuno.net
The challenge
Technology is moving fast and NetUno operates in a complex country context. Still, the company decided to invest to stay ahead, always with the goal of giving its customers the best service. Video habits around the world have changed and more and more people are used to streaming. It was time to launch an advanced video solution on the existing FTTH and HFC networks, to offer a different service and keep growing.
The solution
Obix and ModernTV analyzed NetUno’s network and its potential and proposed to take its services to the next level, especially with the World Cup approaching. It was the perfect moment to make a big impact by letting users watch content where they want and on the device they want. In record time, an interactive, multi-screen, personalized and scalable solution was deployed.
The results
The new service allowed NetUno to:
- deliver content to more customers in different ways,
- win new markets,
- reach a new market niche: customers who used NetUno for internet but not yet for TV,
- increase its market penetration by 20%,
- grow its users by 160% between May 2023 and May 2024.
“At NetUno, we knew our customers expected more. With streaming becoming the norm, we decided to upgrade our video services using our existing HFC and FTTH networks. The new platform launched just before the World Cup, giving viewers the freedom to watch anywhere, on any device. Since then, we’ve grown our customer base by 160% in just one year.”
General Manager, NetUno
At both ModernTV and Obix, we pursue excellence and the success of our clients, with complete, scalable and adaptable video and TV solutions for all their needs.
Become Our Next Case Study
Tell us about your TV service. We’ll show you how to launch or switch in weeks.
