Deep links: Turn your home screen into a content discovery hub
Today's viewers don't think in terms of TV channels or individual apps. They simply want to watch the content they're interested in, as quickly as possible.
For operators, that's a challenge. As more viewing shifts to YouTube and other streaming services, it's becoming harder to remain the place where viewers start looking for something to watch.
Deep links help solve that.
Instead of sending users to an app's home screen and expecting them to search again, a deep link takes them directly to the selected content with a single click. The operator stays at the center of the discovery experience while giving viewers the fastest possible path to what they want to watch.
Connect your platform with external content
ModernTV lets operators promote not only live TV channels and VOD titles, but also selected content from external applications.
Imagine a viewer browsing the home screen and seeing a curated row of football highlights, movie trailers, or partner campaigns. One click opens that content directly in YouTube or another supported application. No searching, no app-switching a seamless viewing experience.
Your home screen becomes more than a catalogue of your own content. It becomes a gateway to the entire entertainment ecosystem.
Create new commercial opportunities
Deep-linked content also opens new business models.
Operators can offer premium placements to content providers, broadcasters, or commercial partners, sponsored content rows, promotional campaigns, or editorial collections that drive qualified traffic directly to external applications.
Instead of treating third-party services as competitors, operators can build partnerships around them, while keeping their own platform as the starting point for content discovery.
WinTV: Bringing YouTube into the TV experience
WinTV, recently introduced curated YouTube content strips powered by ModernTV's deep-link technology.
The new section expands the available catalogue without the effort of producing new content, keeps the experience continuously refreshed, and complements traditional television with relevant online content.
For viewers, it's one familiar home screen where discovering new content is effortless. For the operator, it means higher engagement, valuable insight into viewing preferences, and new opportunities for commercial partnerships around promoted content.
"The rollout was delivered smoothly thanks to the strong and reliable support of ModernTV throughout the implementation, and we expect the impact to continue growing as the content offering expands."
— Aldemar La Torre, Head of Product, WIN
Ready to connect your platform with the wider content ecosystem?
Deep links improve content discovery, increase engagement, and unlock new commercial opportunities, all while making the viewing experience smoother for your customers.
Get in touch to see how ModernTV can bring deep links to your platform.
